Role
Product Designer
Team
Industry
Construction Technology
Duration
2 Months
Geetika, Nidhi, Meet
BRICK 2
BUILDING
An application for Builders to hire Subcontractors & Licensing Agents with verified portfolios and proof of work.
Project Overview.
I played a key role in this project, from on-site research to the execution of the final screens. I designed the builder application screens to be both visually appealing and user-friendly.
Additionally, I created a comprehensive brand guidelines book tailored for our B2B audience, ensuring consistency in our branding and screens across all touchpoints.
India's construction industry follows a narrow approach to subcontractor hiring.
Builders need a more standardised metric to hire subcontractors and scale their network.
Problem Area.
FOR WHO?
Builders who heavily rely on hiring subcontractors through WhatsApp references and phone calls.
Builder
Builders who often travel to new cities for construction projects often fail to find trusted subcontractors in new cities.
Builder
Builders who newly entered the market find it difficult to make a trusted network.
Builder
Subcontractors who work on multiple projects together find it difficult to get new construction projects on a day-to-day basis.
Subcontractor
Subcontractors who need a platform to showcase their portfolio with proof of work and verified testimonials.
Subcontractor
Lack of digital connectivity in construction industry makes it tough for new builders and subcontractor to grow their network.
Research.
In total, 15 Builders and Subcontractors were interviewed. We analysed more than 100 user statements from these interviews using Affinity Mapping to find insights.
Interviewed Chief Builder of Water Supply Department, Government of Gujarat.
Held On-Site interviews with Fantastic 5 Corporation, Ahmedabad to understand workflow gaps.
Made a physical affinity map to understand interview findings better.
PRIMARY RESEARCH
Our Affinity Map pointed to the below critical pillars where the most value could be unlocked:
INISIGHTS
COMPETITIVE LANDSCAPE
There are many companies in Procurement, Logistics, Labour Hiring, and Directories, but none provide a dedicated platform for one-on-one hiring with proof of work.
Half of the noise in our research came from Builders Hiring Subcontractors through referrals.
(1)
B2B'S Priority
Obtaining quotations and contract approvals from the government is a slow process that causes significant delays to the Builder before starting a construction project.
Obtaining quotations and contract approvals from the government is a slow process that causes significant delays to the Builder before starting a construction project.
(2)
B2B's Priority
The subcontractor manages labour through paperwork for payments, attendance, and work allocation, making it challenging for the builder to track records.
(3)
Future Prospects for B2B
To gain a deeper understanding of the project, please view this case study!
How might we digitise trust-based construction workflows to provide a seamless hiring and quotation experience?
B2B is an application designed to connect Builders with trusted Subcontractors and Licensing Agents. Builders can easily discover qualified professionals by reviewing verified portfolios and documented proof of work, ensuring confidence in every partnership.
Subcontractors and Licensing Agents can create standardized portfolios, grow their network, and access projects through streamlined screening.
Solution.
SOLUTION STATEMENT
PROTOTYPE & FEATURES
INTENT-BASED ONBOARDING
Custom Role Entry for Builders, Subcontractors, or Agents.
Business DNA Capture via Company Name, GST verification, and Project Type (Residential to Government).
Data capture for a hub of verified subcontractor clusters.
VERIFIED MARKETPLACE
Multi-Vertical Search between Subcontractors and Sanction Agents for site management.
B2B Verified status indicators that highlight a subcontractor's verified years of experience and skill ratings to solve the "Trust Gap" found in your research.
Testimonials from other builders that demonstrate transparency.
SHORTLISITNG & COMPARISON
One Tap Shortlisting to bridge the gap between discovery and finalisation.
Side-by-side selection hub interface for instant comparison of team size, timelines and ratings.
SEAMLESS RECRUITMENT
Real-time status management that allows builders to instantly validatesubcontractorsr and lead to a confirmed partnership.
A post-confirmation state unlocking the unlocks"View Contact Sheet" to bridge the gap between digital hiring and offline site operations.
SUBSCRIPTION VALUE TIERS
A two-tier structure (Basic vs. Premium), allowing builders to choose between essential tools and a high-volume "Premium" command centre.
Unlimited project requests and advanced document tools help builders manage multiple large-scale sites.
SERVICE BLUEPRINT
Our blueprint outlines the complete experience for a Builder using the Brick 2 Building platform, from their initial awareness of the need to hire to finalizing the contract.
Bringing B2B to Life through Conceptual Branding and Design System.
We are the essential "2"—the digital connection that makes this journey possible. By empowering you to manage each "brick" (task, worker, document), we help ensure that the final "building" reflects your success.
BRAND LOGO
This transformation from b to B mirrors the very essence of what we do, turning every humble start into something strong, complete, and lasting.
And fittingly, our name captures that same spirit, “Brick to Building”, where every project, like every idea, begins with a brick and grows into something bigger.
FINAL IDEATION
DIGITAL DRAFT
COLOR PALETTE
TYPOGRAPHY
FINAL LOGO
MINI DESIGN SYSTEM
BRAND NAME
Visual Design.
Stepping into the construction industry with little to no prior knowledge has been a truly challenging journey. Despite being the second-largest industry in India, the construction sector often lacks user-friendly experiences and is slow to embrace digitisation. It is an industry tangled in stereotypes and resistant to change, which can be discouraging.
However, there's a vital need for a platform that can help bridge the gaps in current workflows. Our heartfelt aspiration is to create an app that offers thoughtful features, ultimately designed to earn the trust of users and improve their experience.
Reflections.
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