Role
UI/UX Designer
Team
Industry
Fractional Car Ownership
Duration
2 Weeks
Prorata.in
Redesigning the user interface of India’s first fractional car ownership platform to transition from a utility-based service to a high-ticket luxury investment experience.
Geetika Kotapati
Project Overview.
Redesigning India’s first fractional car ownership platform to transition from a utility-based service into a high-ticket luxury investment experience. By establishing visual trust and simplifying the 8.33% ownership model through a premium UI, this project aims to convert luxury-aspiring urban investors into confident co-owners of high-value assets. I was responsible for the end-to-end visual strategy, design system architecture, and interactive prototyping.
I completed this project under the guidance of our faculty member, Professor Shikher Saxena.
Problem Area.
Trust Deficieny
Identified that the original site lacked social proof and security assurances, which are critical for high-value car investments.
#1
Model Confusion
The innovative "pro rata" concept was under-explained, lacking an emotional hook to convert skeptical users.
#2
Visual Mismatch
The existing UI felt basic and text-heavy, failing to reflect the premium nature of assets like Porsches and Lamborghinis.
#3
Design Strategy.
Boost visual trust on the website with social media content and create a community page for luxury car blogs, reviews, and user experiences through Prorata to engage car enthusiasts.
Introducing a Card Narrative System designed to simultaneously excite and inform users about the concept of Prorata.
Establish an exclusive brand identity with deep greens, crisp whites, and charcoals. Use translucent UI and glassmorphism to foster trust in a modern fintech experience.
Before Screens.
After Screens.
Redesign Walkthrough..
Reflections.
My redesign of Prorata aimed to merge functional utility with a luxury investment experience. By developing a strong visual narrative and design system, I transformed a text-heavy interface into a story appealing to urban investors. I focused on simplifying the complex fractional ownership model into digestible data blocks and integrated a community-led strategy for social proof. This process enhanced my technical consistency and deepened my understanding of using design to foster trust and transparency in a digital marketplace.
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